Emerging by Cheryl Jacobs Nicolai Photo license: © Cheryl Jacobs Nicolai. All rights reserved

Advice For Aspir­ing Photographers

Found this post on JPG mag­a­zine. I think that the inspi­ra­tional words that Cheryl voices are eas­ily trans­fer­able to anyone’s career path. Replace the word “pho­tog­ra­pher” with your discipline.

Lots of gems in here. Thanks Cheryl.

My Advice For Aspir­ing Photographers

Cheryl Jacobs Nicolai

I get asked all the time, dur­ing work­shops, in e-mails, in pri­vate mes­sages, what words of wis­dom I would give to a new and aspir­ing pho­tog­ra­pher. Here’s my answer.

- Style is a voice, not a prop or an action. If you can buy it, bor­row it, down­load it, or steal it, it is not a style. Don’t look out­ward for your style; look inward.

- Know your stuff. Luck is a nice thing, but a ter­ri­fy­ing thing to rely on. It’s like money; you only have it when you don’t need it.

- Never apol­o­gize for your own sense of beauty. Nobody can tell you what you should love. Do what you do brazenly and unapolo­get­i­cally. You can­not build your sense of aes­thet­ics on a concensus.

- Say no. Say it often. It may be dif­fi­cult, but you owe it to your­self and your clients. Turn down jobs that don’t fit you, say no to over­book­ing your­self. You are no good to any­one when you’re stressed and anxious.

- Learn to say “I’m a pho­tog­ra­pher” out loud with a straight face. If you can’t say it and believe it, you can’t expect any­one else to, either.

- You can­not spe­cial­ize in everything.

- You don’t have to go into busi­ness just because peo­ple tell you you should! And you don’t have to be full time and mak­ing an exec­u­tive income to be suc­cess­ful. If you decide you want to be in busi­ness, set your lim­its before you begin.

- Know your style before you hang out your shin­gle. If you don’t, your clients will dic­tate your style to you. That makes you noth­ing more than a pic­ture taker. Chang­ing your style later will force you to start all over again, and that’s tough.

- Accept cri­tique, but don’t apply it blindly. Just because some­one said it does not make it so. Cri­tiques are opin­ions, noth­ing more. Con­sider the advice, con­sider the per­spec­tive of the advice giver, con­sider your style and what you want to con­vey in your work. Imple­ment only what makes sense to imple­ment. That doesn’t make you ungrate­ful, it makes you independent.

- Leave room for your­self to grow and evolve. It may seem like a good idea to call your busi­ness “Pre­cious Chubby Tootsies”.…but what hap­pens when you decide you love to pho­to­graph seniors? Or boudoir?

- Remem­ber that if your work looks like every­one else’s, there’s no rea­son for a client to book you instead of some­one else. Unless you’re cheaper. And nobody wants to be known as “the cheaper photographer”.

- Gim­micks and mer­chan­dise will come and go, but hon­est pho­tog­ra­phy is never outdated.

- It’s eas­ier to focus on buy­ing that next piece of equip­ment than it is to accept that you should be able to cre­ate great work with what you’ve got. Buy­ing stuff is a con­ve­nient and expen­sive dis­trac­tion. You need a decent cam­era, a decent lens, and a light meter. Until you can use those tools con­sis­tently and mas­ter­fully, don’t spend another dime. Spend money on equip­ment ONLY when you’ve out­grown your cur­rent equip­ment and you’re being lim­ited by it. There are no magic bullets.

- Learn that peo­ple pho­tog­ra­phy is about peo­ple, not about pho­tog­ra­phy. Great por­traits are a side effect of a strong human connection.

- Never for­get why you started tak­ing pic­tures in the first place. Excel­lent tech­nique is a great tool, but a ter­ri­ble end prod­uct. The best thing your tech­nique can do is not call atten­tion to itself. Never let your tech­nique upstage your subject.

- Never com­pare your jour­ney with some­one else’s. It’s a marathon with no fin­ish line. Some­one else may start out faster than you, may seem to progress more quickly than you, but every run­ner has his own pace. Your jour­ney is your jour­ney, not a com­pe­ti­tion. You will never “arrive”. No one ever does.

- Embrace frus­tra­tion. It pushes you to learn and grow, broad­ens your hori­zons, and lights a fire under you when your work has gone cold. Noth­ing is more dan­ger­ous to an artist than complacency.

View the orig­i­nal entry.

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